Web Hosting : Link Exchange with LinkExchangeOnline.com


Webmaster Link Exchange - Free Web Link Exchange Directory. Where Webmasters go to trade links with other webmasters

Tips For Choosing Potential Direct Marketing

Choosing a high quality list is the most important stage of running a direct marketing campaign. Decisions you make can have far reaching implications on conversion rates, profitability and wastage. Experts often advise that one should spend half of the direct marketing planning time for sourcing a good quality and relevant list.

But how to choose correct and high quality mailing lists to make sure that those will help you in generating well enough sales leads?

List targeting
Check whether or not the names on the list match your target market. For example, if you have a business of sports wear you would definitely not wish to contact chefs or writers or teachers. You would in that case only target sports personnel.
Likewise your target should only contain names of those who can use or buy your products and so you should only go for 'response list' and not for 'compiled'.

List age
Ask if the list you are buying or renting is the fresh one or years old. If latter is the case, make sure the vendor does data cleansing before you purchase the list.

Penetration
Check how much the list can penetrate your target market. For penetrating effectively, it should contain enough detailed information so as to hit the target perfectly.

Single use or multiple uses
Single use mailing lists cost less and should expire after one time use. They are old lists with almost no maintenance or cleansing. Multiple usage lists will cost more but can be used many times and will contain potential prospects' details.

List output
Do a trial marketing and check the output or capacity of the list to generate sales leads and then decide them to rent the list again or purchase it straightaway.

So, choose a potential direct marketing list and have successful campaigns ahead.

Using Mailing Lists For Sales Leads Generation

Before you compile the mailing list for your sales leads generation, you must define your target audience. Who is your market? More specifically, the better you can define your perfect target audience, the better you will be able to segment your mailing, and the better your response will be. It is safe to assume in direct marketing that the closer the last purchase of a consumer, you can reach the most likely to respond to your offer. Therefore, try to find a list that is updated and cleaned regularly. An old list is more likely to have invalid entries on what a new one has to offer.

Choose a reliable supplier to buy your mailing list to start your sales leads generation process. The most important criteria is to ensure that they are a member in good standing with DMA (Direct Marketing Association). If you do not see DMA logo displayed on their site, do not assume that it is safe to use them. In order to be effective, you must select the list that best reflects your target. If you are trying to sell subscriptions to a gym in your area, ensure that target people who have shown interest in fitness. People who want insurance may not be particularly interested in a gym membership. Thus, you will have missed your target in sales leads generation.

When using mailing lists, be sure to only purchase what you can clearly afford. While your first attempt at securing quality leads may fail, don't give up. Your second and third efforts can prove to be worth your investment.